What are Google Ads?
Formerly known as Google AdWords, Google Ads are a group of pay per click advertising services designed to attract and reach consumers during various stages of the online customer journey. In fact, the change in name, implemented on the 24th of July 2018, reflects the holistic offering of pay per click services that Google provides as tools to advertisers to engage their audiences throughout the entire decision-making process.
How to effectively use Google Ads
With numerous statistics providing the benefit of pay per click and Google Ads, what are the best ways to implement the services in order to attract consumers through various stages of the customer journey? As a leading AdWords and pay per click agency, our team at RGC Advertising has compiled great ways to use pay per click in order to engage audiences, maximise conversions and boost return on investment (ROI)?
Testing Landing Pages
While a variety of Google Ads including search advertising, display advertising, video advertising and in-application advertising can definitely be useful to engage audiences, the pay per click services are actually most effective when integrated into an overall advertising strategy. In fact, one effective way to utilise pay per click Google Ads is to test and optimise landing pages.
RGC Advertising is a full-service digital marketing agency based in Sydney, with expertise in pay per click services, Youtube advertising, SEO and landing page creation.
Originally published at www.rgcadvertising.com.au
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