Social Media Marketing

Social Media Marketing

Social Media Marketing

Brands are now starting to realise the real value in social media marketing and are quickly trying to learn how to use social media effectively. Brands now understand that if a consumer likes a brands' product or service, then the consumer is more likely to share that information with other consumers. It is this sharing which brands see true value in, because statistics show that consumers will purchase goods on the advice given from their friends, and this is why we as marketers, strive to tell brands stories through social media.

The beauty of social media marketing is that there is pretty much a platform, for any type of campaign we wish to utilise. Whether it’s Facebook, YouTube, Twitter, Instagram or Pinterest to name a few, each of these social media platforms, provide trusted connections with consumers.

Australians are some of the highest users of social media in the world, and this is why brands in Australia should incorporate social media in their marketing mix.

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